Leviathan is the gothic (sans serif) member of The Proteus Project, a collection of four interchangeable type families designed in different nineteenth century styles.
Leviathan began as a sans serif conversion of our Ziggurat typeface, a process which echoes the way in which many early gothics were developed. Like all typographic names that evoke the ancient world (Egyptian, Tuscan, Ionic, etc.) the term "gothic” is a ninteenth century English invention that reminds us of that culture’s fascination with antiquity.
These fonts were designed in response to an age-old question: how can a fixed format be changed without resorting to a full redesign? The fonts in The Proteus Project were designed around a common set of proportions, allowing them to be substituted for one another almost invisibly. This offers editorial designers the ability to periodically refresh their formats, without having to anticipate any changes in copyfitting. For packaging designers, these related fonts offer a natural way for line extensions to refer back to the original product, without directly imitating its design.
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11 March
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