A distinctive typeface thatís at home everywhere it goes.
For the longest time, we've been reaching for a typeface that wasn't there. We knew it was something spare and tranquil, its letterforms reaching ambitiously outward, and we could hear it speaking in hushed but captivating tones. We imagined it as industrious, combining space-age optimism with the confidence and composure of a master craftsman. We could see the typeface among the realm of satisfying things, objects designed not merely to be used but to be enjoyed: a well-balanced knife, a performance engine; the tool that fits the hand just so.
As the design took shape, we were happy to see it take on these qualities and more. Growing to five weights, from a precise Thin to a resolute Bold, Idlewild developed into a family of typefaces with poise and determination. What we never expected was how companionable it would be for so many of our other fonts, and how many different temperaments could be coaxed out of it. Alongside Knockout, Idlewild became frank and sober; with Gotham it was grand. The workaday Claimcheck makes Idlewild chic, Vitesse makes it contemplative, and Sentinel makes it joyful. Idlewild has the most curious effect on Tungsten, a design with which it looks simultaneously contemporary and historical. That rarest of type families, Idlewild is a design whose distinct personality manages to embolden, not overwhelm, its surroundings.
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11 March
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