The Effra font family has its roots in one of the earliest sans-serif designs commercially available, Caslon Junior, from 1816. Our design is updated for contemporary use, and has been expanded to our Standard character set. While it is not strictly a font intended for setting body copy, the resulting family does function well at text sizes. Effra can be effortlessly applied to a wide range of messages and media, from advertising to book design. Its five weights satisfy the need for flexibility, creating harmonious variations of texture and emphasis.
Effras overriding design features are its clean lines and open proportions; its circular characters hint at a geometric basis and express modernity. Where traditional Grotesque features are expected, the font family surprises with soft and humanist design details. This, combined with Effras subtle spacing and abundant kern pairs, creates a very even texture. Effra is a truly unique design that stands out from the crowd, but has the ability to blend perfectly with other design elements, making it well-suited to magazine design, branding, and corporate identities.
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22 December
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