Originally commissioned by Chris Martinez at T, the New York Times Style magazine, for tall and stylish headlines, Giorgio was intended to capture the particular moment in fashion towards the end of the current decade. A few of the overarching themes Mr. Martinez wanted the typeface to embody included intricate tailoring, a slender silhouette, quirky minimalism and a look back to the 1930s.
Giorgio takes many of its cues from Imre Reinerís late 1930s typeface Corvinus, but its mix of extremely high contrast, hard geometry, and strange, pretty details give it a distinctive character of its own, and an extensive set of alternates gives the face additional flexibility for fine-tuning a logotype or headline.
Because the contrast between thick and thin is so extreme, Giorgio is offered in four versions for different sizes. For normal use with offset printing, we recommend using Small from 24 point up to about 45 point, Medium up to about 70 point, Large up to about 90 point, and XLarge for anything above 90 point, where its delicate serifs and hairlines look their best; however, for screenprinting, reversing out of a colored background, or on-screen use (to name just a few exceptions), these guidelines may not necessarily apply.