Font Family: Voice, Number of fonts: 18*OTF + 18*WOFF, Type Foundry: Hubert Jocham Type, Designer: Hubert Jocham, Design date: 2004
 
In comparison to most of my typefaces that tend to be fairly expressive, I wanted Voice to be simple, effective and easy to use.
Voice was designed to work well in a wide range of sizes, and also in narrow tight columns with a wide range of weights. Those are some criteria for a good corporate typeface that I could clearly see in all my corporate branding projects. It is not that a brand needs all the weights but some appropriate weights can be chosen from that wide range.
In copy you should not use heavier than Heavy. ExtraBold and UltraBold work best in display.
Recommended uses: corporate branding, magazines and other publications.
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21 December
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