Font Family: Loupot, Number of fonts: 1*TTF, Type Foundry: Font Bureau, Designer: Cyrus Highsmith, Laurie Rosenwald, Design date: 1998
In 1948, French designer Charles Loupot drew a revolutionary logotype to promote St. Raphael mineral water.
Half a century later, the qualities of this logo inspired New York designer and illustrator Laurie Rosenwald to work with Boston type designer Cyrus Highsmith in expanding it into a typeface.
At once industrial and calligraphic in style, Loupot is one of the few scripts that offers a truly successful all-capital setting.
20 January
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