FS Emeric reconciles a pair of seemingly opposing approaches: the systematic but chilly functionalism of early modernist typography, trapped in time, and a warmer, more emotional, more optimistic spirit.
What Fontsmith created was something that marries precision with expression, geometry with movement, functionality with humanity. FS Emeric has a sharp, kinetic edge that cuts across design disciplines Ė graphic, fashion, product, automotive. Itís about whatís happening right now. Contemporary, optimistic, distinctive Ė a classic working sans serif.