Surveyor: A Mapmaker’s Letter.
Engraved maps use a characteristic form of lettering that’s unmistakable as anything else. We celebrate this style with Surveyor, a monumental family of typefaces designed for print and screen, and for sizes large and small.
The style of lettering that inspired Surveyor is an invention of the early nineteenth century, born of the material properties of copperplate engraving and the informational needs of cartography. A letter with compact proportions, delicate serifs, and a sinewy italic designed to follow rivers and coastlines, map lettering invited endless variation to help distinguish different kinds of data. A map that used italics for rivers and canals might use its roman for churches and villages, small capitals for bays and harbors, and a grand, sweeping arc of italic swash capitals for the names of the oceans. Inch for inch, few things have ever matched engraved maps for the density of their information, the range of their typographic vocabulary, or their pure visual delight.
We’ve always loved maps for their functional and aesthetic properties, and have long wanted to explore their lettering as a family of typefaces. The opportunity arose in 2000, when we were asked by Martha Stewart Living to design for the magazine a custom typeface, as a roman and italic in a single weight. Their brief resonated with what we saw in maps: text with a warm and inviting voice, with the charm of the handmade but the credibility of a textbook, and the functional ability to master many kinds of demanding content at small sizes — including the magazine’s recipes, calendars, step-by-step instructions, and all manner of diagrams. For Living, we created Surveyor in three sizes: Text for body copy, Display for headlines, and Fine for use on the cover.