How do you make a font like FS Albert unique, distinctive? "When designing a font I try to question every letter,Ē says Jason Smith, "but all you need is a few that have an x factor. With FS Albert, theyíre the lowercase Ďaí and Ďgí and the uppercase ĎIí and ĎJí.
"I remember a friend saying, ĎWhy on earth have you designed the Ďaí like that? Isnít it too friendly for this kind of font?í And, in a way, thatís what I wanted Ė honesty and warmth, because a lot of big brands at the time really needed to show a more human side.Ē