PF Mellon Font Family

Category: Fonts, Date: 14-02-2019, 18:57, Views: 245

 

PF Mellon is a modernist variable grotesque with mixed roots.
Its unconventional aesthetic is the product of an exploration into the art of emphasizing titles, headlines and text in captivating and unpredictable ways. Contrary to conventional practices of highlighting text with heavier weights, PF Mellon proposes an intriguing new scheme based on striking and attention-grabbing compositions of narrow and extended letterforms- even when set in lowercase. Part geometric and part grotesque, PF Mellonís expressionist alphabet and extravagant style challenge conventions of visual culture in an Art Deco-like manner.
PF Mellonís rebellious idiosyncrasy takes its cues from the eccentric personality of our popular PF Venue, an earlier geometric sans serif characterized by its daring combinations of non-uniform structures. PF Mellonís basic design skeleton was influenced by nineteenth and early twentieth century condensed sans serif typefaces such as Stephenson Blakeís Grotesque No.77 and ATFís Alternate Gothic, adding an extra contrast to the thickness of strokes.

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